There are four key investor types:
1. At Risk Investors
Definition:
These investors only stay with their current PM out of fear that a new PM might be worse.
They are highly focused on value and transparency, wanting to see clear evidence of what they are getting for their money. They prioritise the PM putting their interests above the tenants’ and desire proactive customer service.
Pro-Tips for Winning Business:
Demonstrate Value with Transparency: Use Ailo to showcase real-time data on rent arrears, vacancy rates, and maintenance efficiency, providing investors with concrete evidence of value. Highlight how quicker disbursement of funds can help them manage mortgage repayments more effectively.
Regular Updates with Customisation: Offer detailed reports that include the success metrics measured within Ailo, such as project completion times and daily disbursements. These data-driven insights can reassure the investor of proactive management.
Proactive Communication: Utilise Ailo’s integrated communication tools to maintain regular and transparent contact. Share updates on market trends and property performance, demonstrating how you stay ahead of potential issues, tailored to their specific needs.
2. Silent Majority
Definition:
These investors generally have smaller property portfolios and are not very involved in the details of property management. They value convenience and tend to prefer minimal contact.
They have a reasonably positive view of PMs but are generally ambivalent. Cost is a significant factor for them.
Pro-Tips for Winning Business:
Streamlined Communication: Leverage Ailo’s flexible communication channels to ensure that investors receive necessary information without feeling overwhelmed. Highlight the ease with which they can access property performance metrics when required.
Cost-Effective Service Delivery: Emphasise how Ailo enables efficient property management through automation and digital solutions, offering packages that simplify processes for the investor while reducing costs.
Hassle-Free Experience: Focus on providing a straightforward service experience by automating routine processes through Ailo. Offer reassurance that while they can be hands-off, their properties are well-managed with transparent, real-time updates.
3. Outsourcers
Definition:
This group wants to be hands-off and expects minimal communication.
They want their PMs to handle the details and need assurance that their properties are in capable hands. They value experience and a solid reputation, seeking peace of mind from their property management.
Pro-Tips for Winning Business:
Showcase Your Expertise: Use Ailo Showcase to present success metrics that highlight your team’s effectiveness in managing properties. Emphasise how your reputation is backed by data, reinforcing their confidence in your service.
Client Testimonials via PlotTwist: Capture and share testimonials from satisfied investors using PlotTwist, demonstrating your reliability and success. These endorsements will reassure Outsourcers of your capability to manage their properties independently.
Minimal Disruption, Maximum Efficiency: Provide summary reports that are data-rich yet easy to understand, showing how Ailo’s technology handles routine matters efficiently while keeping them informed of significant issues.
4. Private Clients
Definition:
These investors typically have larger portfolios and are very demanding.
They expect a high level of service and are willing to switch PMs if their expectations are not met. They seek a partnership relationship and value a PM who can complement their expertise.
Pro-Tips for Winning Business:
Comprehensive and Customised Services: Highlight how Ailo supports a broad range of services tailored to their specific needs, from detailed market insights to bespoke management strategies. Demonstrate how your team is equipped to meet and exceed their high expectations.
Strategic Partnership: Engage in regular strategic discussions, offering them access to Ailo’s advanced reporting tools that provide insights into market trends, investment opportunities, and risk management. Show how you can be a partner in their investment strategy.
Flexible and Responsive Management: Be flexible and responsive to their unique requirements by leveraging Ailo’s capabilities to deliver real-time updates and rapid responses. Highlight your willingness to go above and beyond, supported by Ailo’s advanced technology.