Video marketing is a powerful way to educate and build trust with your customers. We recommend creating a short video explaining why you have invested in Ailo and the elevated service your landlords can expect as a result.

Research shows consumers prefer "authentic", lower production quality videos over more polished ones. So, grab your smartphone and find a bright, quiet spot to record.

Included in this guide:

Video script
Top tips on how to nail your video
Sharing your video (example social post)

Example video script

Hi, it’s {{your name}} from {{your agency}},

One thing we’ve heard loud and clear from our clients is that strong communication, and providing more choice and transparency in how we manage your property, is more important than ever.

To deliver an even better customer experience, we have invested in a new property management system called Ailo.

And as part of this, we are excited to offer our clients access to Ailo’s world-class mobile app designed specifically for property investors. It comes with some great perks:

First, Ailo makes communication a lot easier and faster with in-app chat.  Your property manager has the app with them all day, even when they’re out of the office, which means they can respond to you when they’re on the go. Ailo also keeps a conversation log, which means you’ll never have to dig through old emails again!
As an investor, you're used to receiving your rent on a set schedule. But with Ailo you can now choose to receive your rent as soon as it’s paid. This means you can make mortgage repayments sooner to bring down your overall interest.
You’ll also be able to track your cash flow at any time. Ailo gives you 24/7 visibility on rent payments, repairs and expenses. You don’t need to wait for your end-of-month statement anymore to see how you're tracking!
Finally, one of my favourite features - Ailo gives you more choice in how you pay your bills. If cash is tight one month, you can use the app to pay bills with a credit card and earn reward points!

We truly believe that this app is going to make your investment experience better. We highly encourage you to get on board and give it a try.

If you’re an existing investor with us, you can download the app today. Simply head to the app store on your phone and type in ‘Ailo’. If you need help getting started, give us a call and we’ll talk you through it.

If you’re not an investor with us yet, then what are you waiting for? You won’t get this kind level of service anywhere else. Give us a call today and we’ll show you just how easy property investment can be.

{{Approx video time: 1:50 min}}

Tips for nailing your video

Find a device that you can record on.
A smartphone, iPad, or laptop will do the trick! If you’re filming on a phone, switch to airplane mode to avoid distractions.
Set up your shot.
Set up your device on a stand using landscape mode at eye level. Have a look behind you to see if your background is neat and tidy – ideally with some branding.

If you’re shooting the video for social media specifically, we recommend also creating a version that’s in portrait mode to use in ‘Stories’ or ‘Reels’. You can either do this the easy way by shooting the video twice or the slightly harder way by cropping it in the editing step later. It’s up to you.
Check your lighting.
Face the direction of the sun (natural light is preferred!), or ideally use a ring light to evenly light your face. Ensure there are no light sources coming from behind you, or your face will appear dark.
Check your audio.
If you’re filming with your phone, try not to rely on its microphone. Use a lapel mic that you can plug straight into your phone.
Practice makes perfect.
Before you hit record, practice the script a few times out loud. Remember to maintain eye contact. Try recording once or twice and watching yourself back on the video.
Hit record.
Remember to breathe, smile and pause between your points. Don’t be afraid to use hand gestures if you are making an important point.
Editing.
There are a few in-phone editing apps that you can use. Consider Adobe Premier Rush for android and IOS, or iMovie (free on iPhones).

Handy Hints: If you’re having trouble getting the script down, print it off in a large font and ask a colleague to hold it up behind the camera so you can read it like an auto-prompt. Feel free to switch things up, too. If a line doesn’t feel natural for you to say, put it in your own words. And remember, have fun! It can feel strange at first, but the more you relax, the easier it will be.

Sharing your video

To add the video to your website, upload the final video file to Youtube or Vimeo. If you don’t have an account you can easily set one up for free!
If you’re sharing on social media, it’s best to upload the video directly to the platform you're sharing on.
Don’t forget to send the video to existing investors via email.

Example post text

It’s time to upgrade your property manager!
We’re the only agency in {{location}} to give our customers access to Ailo, a world-class mobile app for property investors.

✅ Get your rent as soon as it’s paid, even if it’s early
✅ 24/7 visibility on income, bills and fees
✅ Say goodbye to phone tag with live chat

Other Marketing Resources

Can't find what you need?

Drop us an email at marketing@ailo.io and let us know how we can help you grow!

Looking for co-branded growth marketing materials?

Ailo has partnered with national real estate groups to provide brand-compliant marketing collateral to support offices using Ailo

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